Good public relations and a positive image go way beyond the marketing aspects.
A successful business is built on trust and trust is based on credibility in the community, relationships, and longevity in the community. Credibility must be earned, but there is also a perception component.
The Chamber can play a role in building and enhancing the community’s perception of your company, its services, products, and employees.
Based on a National Survey:
- When consumers know that a business is a member of the chamber, they are 44% more likely to think favorably about it.
- Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.
- Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.
The study also has good news for businesses that sell to other businesses:
When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation and 59% more likely to buy goods and services from it.
Co-brand with the Chamber and show your customers that you support their community. Remember, 63% of consumers are more likely to buy goods and services from a company they believe is a member of the local chamber of commerce.
Showcase your company and publicize your grand opening or other significant milestones. We assist with crafting a marketing event around the achievement and give exposure through pre and post-event publicity.